New Special Single Barrel Bourbon Ice Cream Honors the Rich Flavors of Kentucky Graeter’s Ice Cream, America’s oldest family-owned and operated craft ice cream maker, and New Riff Distilling, a Kentucky-based distillery known for its award-winning bourbon, announced today their first-ever collaboration: Graeter’s Bourbon Ball Ice Cream. Inspired by the classic Kentucky confection, this indulgent new flavor is now available to […]
When your team name is the “Pickles,” fans in your stadium expect, well, pickles. And what’s a baseball game without cocktails? Now, thanks to a new sponsorship with The Original Pickle Shot® (“TOPS”), the top-selling pickle spirit in the U.S., Portland Pickles fans can enjoy pickle shots and delicious pickle-infused drinks (those 21+ of course) […]
Butter Wines, the leader in premium Chardonnay with Butter Chardonnay—the top-selling single SKU of premium Chardonnay1—is proud to announce that NEW ButterLight Chardonnay has been named “#1 Best Tasting Light Wine” by The Tasting Panel in a blind tasting conducted by a panel of industry experts.2 Tasted against 13 wines, ButterLight Chardonnay impressed the panel with its refreshing, bright […]
Guinness debuts an ad campaign starring real groups of friends and their stories of coming together over shared passions and pints! Fifty states, one truth: when you’re with your people, every day is a lovely day. Guinness is unveiling “A Lovely Day,” chronicling a 5,057-mile journey to every single state and capturing what unites people […]
Johnnie Walker rewards hole-in-one achievers this spring by awarding a limited edition Blue Label Sunday Golf Bag in partnership with Devereux Golf In 1926, Johnnie Walker Blended Scotch Whisky launched a ‘hole-in-one’ challenge, rewarding golfers who achieved the ultimate shot with a bottle of Scotch. Just as Johnnie Walker Blue Label is crafted from only […]
Misunderstood Whiskey Co. is proud to announce the highly anticipated release of Misunderstood Orange Blossom Bourbon, marking the brand’s first bourbon release since its inception in 2017. This milestone is a celebration of Misunderstood’s commitment to redefining the flavored whiskey category by offering premium, infused expressions made with 100% natural ingredients and free from artificial […]
The iconic Speyside distillery will celebrate the Canadian launch with a cocktail party and reveal on April 10th, featuring the exceptional new single malt The Glenlivet, the iconic Speyside single malt Scotch whisky, has launched the oldest permanent expression from its distillery to date: The Glenlivet 40 Year Old. A true testament to The Glenlivet’s pioneering legacy and […]
Malibu and famous TV workaholic remind consumers how great life can be when you actually finish work on time Malibu, the world’s number one white rum-based coconut liqueur,¹ has teamed up with award-winning actor Brian Cox to remind everyone to “Clock Off” and ditch overwork in a second installment of the brand’s “Do Whatever Tastes Good” campaign. While Cox is famous […]
Monday, March 17 saw Heineken® Japan K.K., which sells and distributes Japan’s No.1 imported premium beer, Heineken®, hold a special event for the gaming community at Shot Bar Propaganda in Roppongi. Bringing together gamers, influencers, and game fans, the event saw Heineken® repurpose the bar into a space where the connections of online communities could be extended into the real world. […]
The Champagne of Beers is bringing ‘Soundtrack to the High Life’ to fans through authentic, accessible music experiences throughout 2025 Miller High Life is launching The Soundtrack to the High Life, a new, year-long music platform honoring the authentic moments where great music and The Champagne of Beers come together. From the electrified hum of the neon […]