7-Eleven® Gold Pass™ Launches with New, Next-Level Perks In-Store and at the Pump
Satisfy cravings with the all-in-one subscription for snacks, sips, delivery and discounts
Big news, Slurpee® drink fans and coffee lovers! 7-Eleven, Inc. is leveling up its popular subscription program with a fresh, upgraded twist. The new and improved 7-Eleven® Gold Pass™ program builds on the success of the original delivery-focused program, enhanced with exciting in-store and fuel benefits at 7-Eleven® to give members even more ways to sip and save.
The 7-Eleven Gold Pass experience covers it all: snacks, sips and fuel. Members can sign up and manage their perks through the7-Eleven® and 7NOW apps. The program is an unbeatable deal at $9.95 a month or $95 a year, and students can enjoy at just $5.95/month or $55/year. Not sure yet? Try it out with a 30-day free trial and explore the program.*
7-Eleven Gold Pass members already enjoy a packed lineup of benefits, including free delivery on eligible orders, and 10% cash back on both delivery and pickup. Now, members can also explore all new perks, including:
- Seven Free Drinks Every Month: Enjoy any size coffee, Big Gulp® or Slurpee drink on the house, up to seven times a month, just for being a subscriber.
- Extra 5 Cents Off Per Gallon: Save five cents on every gallon at participating 7-Eleven branded fuel stations, and yes, it stacks with other fuel discounts.
- Exclusive In-Store Deals: Unlock special offers and limited-time discounts available only to 7-Eleven Gold Pass members when shopping in-store.
“We’re always looking for ways to bring more fun, value and ease to our customers’ daily routines,” Yaqub Baiani, Vice President of Digital Product Management and Experience at 7-Eleven, Inc. “The new 7-Eleven Gold Pass lets you save on everything from your morning coffee to your fuel fill-up. And now you can enjoy those perks whether you’re shopping in-store, online or on the go!”
Whether filling up a tank, picking up a favorite drink or getting snacks delivered, the 7-Eleven Gold Pass program makes every purchase more rewarding.
* 30 Day Free Legal: Subscription required. Unless canceled before end of 30 day trial period, subscription will automatically renew at $9.95 per month. Limit 1 free drink per day, up to 7 free drinks per month. Fuel discount applies only at participating locations. Taxes and fees may apply. See full terms in 7-Eleven app for full details. If not using Try Free for 30 Days: Subscription required. Limit 1 free drink per day, up to 7 free drinks per month. Fuel discount applies only at participating locations. Taxes and fees may apply. See full terms in 7-Eleven app for full details. © 2025 7-Eleven, Inc. All rights reserved.
