BJ’s Restaurant & Brewhouse Gets ‘Nutty’ and Partners with Mars to Launch the New SNICKERS® Pizookie®

Guests can now enjoy BJ’s signature dessert stuffed with SNICKERS^® and topped with vanilla ice cream, chocolate cone coating, caramel sauce and SNICKERS^® pieces.

 BJ’s Restaurant & Brewhouse is back, baby—and this time, we’ve come to our senses. Turns out, hunger really can make you do crazy things, like seriously considering a Broccoli Cheddar Pizookie^®. But then we had a SNICKERS®—and everything clicked, a SNICKERS^® Pizookie^®.

We’ve teamed up with SNICKERS^® to bring you a chocolatey, nutty, caramel masterpiece. The SNICKERS^® Pizookie^® is more than a world-famous Pizookie^® dessert; it’s a moment. Stuffed with SNICKERS® and topped with vanilla ice cream, chocolate cone coating, caramel sauce and SNICKERS^® pieces, this new take on BJ’s world-famous dessert is quite the upgrade. Whether you’re treating your crew to something sweet or celebrating a milestone with friends and loved ones, the SNICKERS^® Pizookie^® is the perfect way to turn any gathering into a social splurge. At BJ’s, we believe desserts should be as shareable as they are unforgettable—and this one’s guaranteed to be the star of the table.

“After relaunching our successful Fryckle Pizookie^®, we were torn on what Pizookie^® to launch to our guests next—a Broccoli Cheddar Pizookie^® or a more traditional, sweet Pizookie^®,” said Heidi Rogers, senior vice president of marketing at BJ’s Restaurants, Inc. “After flirting with the idea of another savory Pizookie^®, our sweet tooth kicked in and we knew we had to give BJ’s guests everything they deserve and more—a Pizookie^® made to be shared, savored and celebrated together—the SNICKERS^® Pizookie^®! Collaborating with SNICKERS^® and making a Pizookie^® with such an iconic candy has not only allowed us to up our Pizookie^® game, but hopefully bring real joy to our guests.”

The new SNICKERS^® Pizookie^® is available starting April 17, while supplies last, for dine-in only at all BJ’s Restaurant & Brewhouse locations. Whether you’re celebrating a special occasion or just craving something sweet, this is one Pizookie^® you won’t want to miss.

So, forget about infusing vegetables into our famed dessert (we’ve learned our lesson), and treat yourself to a piece of pure, blissful indulgence with the SNICKERS^® Pizookie^®.

For more information on the SNICKERS^® Pizookie^® or to see the full Pizookie^® menu, visit www.bjsrestaurants.com.