Fieldwork Brewing Teams Up with San Jose Sharks to Bring Non-Alcoholic Craft Beer to the Ice
Fieldwork Brewing has officially become the Official Non-Alcoholic Craft Beer of the San Jose Sharks, marking a first-of-its-kind partnership that puts flavorful, alcohol-free options front and center for hockey fans. Starting with the Sharks’ home opener, Fieldwork’s award-winning non-alcoholic beers—including the Headliner NA IPA, Day Money NA Grapefruit Blonde, and Fieldwork Light NA American Pils—will be available at SAP Center and Tech CU Arena, alongside a rotating selection of their traditional brews.
A Partnership Rooted in Community and Choice
The collaboration goes beyond the tap. Fieldwork and the Sharks are teaming up with Sharks’ Right Wing Tyler Toffolito promote responsible enjoyment and community engagement. Toffoli, a vocal supporter of the partnership, will feature in co-branded campaigns and limited-edition activations throughout the season.
“We’re thrilled to welcome Fieldwork as a beverage partner,” said Mike McCarroll, VP of Guest Experience for the San Jose Sharks. “Our fans have been asking for more inclusive beverage choices, and Fieldwork delivers on taste and quality.”
What Fans Can Expect
- In-Arena Availability: Fieldwork’s non-alcoholic beers will be available at concessions, clubs, and premium suites starting October 9, 2025.
- Sharks-Themed Packaging: Look for limited-edition cans at Fieldwork locations and Bay Area retailers.
- Fan Experiences: Watch parties, meet-and-greets, and giveaways are planned for the season.
- Responsible Enjoyment: Joint educational initiatives to promote mindful drinking.
Why It Matters
“Hockey nights are about community,” said Barry Braden, CEO of Fieldwork Brewing. “We want everyone—from die-hard fans to designated drivers—to enjoy a great beer together.”
For more details, visit drinkfieldwork.com or follow @drinkfieldwork on Instagram.
What’s your go-to game night drink? Let us know in the comments!
