John Mulaney Joins Forces with Midwest Craft Brewer “Years” to Redefine Non-Alcoholic Beer

Comedian John Mulaney is bringing his signature humor and honesty to an unexpected new stage: the world of non-alcoholic beer. The Emmy-winning performer has partnered with Years, a fast-growing Midwest-brewed NA beer brand that’s redefining what alcohol-free drinking can look — and taste — like.

The collaboration kicks off as Years launches its first national campaign, just in time for Sober October. The move pairs Mulaney’s candid personality with a brand that’s challenging long-held stereotypes about sobriety, showing that non-alcoholic doesn’t have to mean non-fun.

“Years actually tastes like beer, which is a relief because that’s kind of the point,” Mulaney quipped. “It’s the kind of beer you grab from a cooler in a driveway, watching someone fail to light charcoal. It’s completely Midwestern but somehow appeals to city folks too. Simply put, Years feels like the first beer you’ve ever had — and authenticity takes Years.”

Founded by Chicago entrepreneur Pat Corcoran and brewed in partnership with Pilot Project Brewing, Years was created to celebrate connection and flavor without compromise. Corcoran, who is alcohol-free himself, said Mulaney’s partnership felt like a perfect fit.

“I started Years to show that living alcohol-free is about more — more connection, more fun, more life, and zero hangovers,” Corcoran said. “John embodies that spirit completely. He’s authentic, inspiring, and, most importantly, he actually drinks and loves the beer.”

Pilot Project co-founder Dan Abel added that the brand aims to bring the same craft sensibility to NA brewing that defines the best small breweries. “We didn’t want to make a substitute — we wanted to make great beer. Period,” Abel said.

Years’ lineup includes a Pilsner, Pale Ale, and the soon-to-launch Belgian Wit, each brewed for full flavor and balance without alcohol. The brand is now available across the Midwest, West Coast, and Texas, and ships nationwide through YearsBeer.com.

With Mulaney as its new creative partner, Years is positioning itself not just as a beverage, but as part of a larger cultural shift — one that celebrates mindful drinking without losing the joy of sharing a beer.