Headline: Support CraftLiquids and unlock a few extras.
Subheadline: Keep using the site free, or upgrade for exports, annual summaries, and a few useful tools for tracking your visits.
CTA: Upgrade to Supporter.

Supporters (Consumers, Enthusiasts, Community Members)

Find and enjoy

Hero Messaging

Focus on discovery + belonging.

• Headline: “Discover the best craft beverages near you”
• Subhead: “Explore, track, and support your favorite local producers.”

Social Proof

Community signals.

• “50,000+ monthly users”
• “10,000+ locations mapped”
• UGC-style quotes or ratings

Primary CTA

• “Start Exploring”
• Secondary: “Create Free Account”

Content Hierarchy

1. Immediate utility (search/map UI preview)
2. Personal benefit (find, save, track)
3. Community angle (reviews, favorites, lists)
4. Social proof (usage stats, user quotes)
5. Optional account benefits
6. CTA (low friction)

Conversion Lever

No friction entry: map interaction before signup