Flavia to Showcase Innovation at NAMA Conference 2025

Flavia to unveil state-of-the-art coffee solutions, engage with industry leaders, and offer exclusive demonstrations at NAMA’s premier event in Las Vegas

Flavia, a leader in premium office coffee systems, is excited to announce its participation in the 2025 NAMA Trade Show taking place at the Las Vegas Convention Center, North Hall (booth 2551). As a pioneer in the B2B beverage industry, Flavia is committed to providing businesses with beverage solutions that raise the bar on office beverage expectations, offering a wide variety of cafe-quality beverages in one modern solution.

Flavia is unveiling the future of office coffee at this year’s NAMA Conference with an exclusive first look at its refreshed brand identity. Designed for today’s evolving workplaces, the bold new look reflects Flavia’s ongoing commitment to quality, innovation, and delivering exceptional employee experiences. Stop by to explore the new branding, sample our delicious range of Freshpacks, and enter for a chance to win exciting prizes — including a brand-new AROMA brewer, an Eataly gift card, and limited-edition Flavia merch.

Headlining the booth is the debut of the new AROMA Brewer – a sleek, compact machine purpose-built for today’s hybrid and shared workspaces. Aiming to deliver a balance of quality, variety, and convenience, the AROMA fits easily wherever employees get work done.

Flavia will also be spotlighting its newly updated Creation 300 and Creation 600 brewers, along with elevated, premium merchandisers that enhance the in-office coffee bar experience. Altogether, it’s a showcase of how Flavia is raising the bar across every touchpoint – from design to performance – to help businesses deliver exceptional coffee moments, every day.

Frank LaRusso, Director of Training at Lavazza Group, will speak on the Aramark Education panel at NAMA on Wednesday, May 7, from 9:00–9:50 a.m., sharing insights on evolving workplace beverage trends. He’ll explore the growing popularity of cold brew, iced espresso drinks, and unique flavor combinations that are reshaping how we drink coffee at work. To bring these trends to life, Flavia will serve two custom drinks at the Aramark Imagination Way booth. These include an Iced Matcha Latte with Lavender Cold Foam, and an Oat Milk Caramel Latte with Maple Spice—both showcasing trending flavors, color, and alternative milks. The recipes reflect Lavazza’s innovative approach to keeping up with modern workplace tastes.

“At NAMA 2025, we are thrilled to showcase how Flavia is not only meeting but leading the charge in the coffee industry with our innovative solutions,” said Daniele Foti, Vice President of Marketing at Lavazza North America. “Our participation at this year’s event reflects how we’re responding to the shifting trends – from the growing demand for cold brew and iced coffee to the desire for indulgent, unique flavors in the workplace. We’re also excited to offer a first look at our refreshed brand identity, which better reflects who we are today and where we’re headed. Flavia continues to be the go-to choice for businesses seeking premium, employee-friendly coffee experiences, and we’re proud to lead this transformation – ensuring every workplace has access to the best, most innovative coffee solutions available.”

Visit Flavia at the NAMA Conference to experience live demonstrations, explore state-of-the-art coffee machines, and discover how Flavia continues to lead the B2B coffee industry. We invite all attendees to stop by, engage with our team, and learn more about our innovative solutions.

To learn more or place an order, please visit flavia.com.

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