When your team name is the “Pickles,” fans in your stadium expect, well, pickles. And what’s a baseball game without cocktails? Now, thanks to a new sponsorship with The Original Pickle Shot® (“TOPS”), the top-selling pickle spirit in the U.S., Portland Pickles fans can enjoy pickle shots and delicious pickle-infused drinks (those 21+ of course) […]

Guinness debuts an ad campaign starring real groups of friends and their stories of coming together over shared passions and pints! Fifty states, one truth: when you’re with your people, every day is a lovely day. Guinness is unveiling “A Lovely Day,” chronicling a 5,057-mile journey to every single state and capturing what unites people […]

Monday, March 17 saw Heineken® Japan K.K., which sells and distributes Japan’s No.1 imported premium beer, Heineken®, hold a special event for the gaming community at Shot Bar Propaganda in Roppongi. Bringing together gamers, influencers, and game fans, the event saw Heineken® repurpose the bar into a space where the connections of online communities could be extended into the real world. […]

The Champagne of Beers is bringing ‘Soundtrack to the High Life’ to fans through authentic, accessible music experiences throughout 2025 Miller High Life is launching The Soundtrack to the High Life, a new, year-long music platform honoring the authentic moments where great music and The Champagne of Beers come together. From the electrified hum of the neon […]

Fieldwork Brewing Company is proud to announce an exclusive partnership with San Francisco’s own Gold Glove-winning catcher, Patrick Bailey. This collaboration brings together two Bay Area favorites—one behind the plate, the other behind the bar—for a season-long series of events, limited-edition merch, and a co-created beer dropping Spring 2026 to add to an already stacked lineup of beers […]

Mesa, Arizona, the nation’s first Autism Certified City, is “going blue” for Autism Acceptance Month in April with Visit Mesa’s fourth annual release of Spectrum IPA to support the Mesa For All Foundation. For the fourth year, Visit Mesa has partnered with local brewmasters 12West Brewing Co. and Chupacabra Taproom for the annual release of Spectrum IPA, a West Coast-style IPA […]