North Coast Brewing Company has rolled out a new look for Pacific Magic, its bright and hop‑forward West Coast IPA—now available in cans. Fans can still enjoy the bottled version, but the new format offers portability and freshness, perfect for beach trips, hikes, or backyard hangs.
The cans come with Eco Rings, fully compostable and plant‑based, aligning with NCBC’s coastal sustainability mission. “Our love of the ocean is deeply woven into our story,” said CEO Jennifer Owen, adding that the eco‑friendly rings help keep plastics out of the sea.
The can artwork—by local artist and biologist Michael Zontos—captures a whale breaching off the Mendocino coast, merging ocean blues and sunsets in a split‑sea view that mirrors the beer’s crisp, balanced layers.

Founded in 1988, North Coast Brewing is known for classics like Scrimshaw and Old Rasputin. Learn more and follow their story at @NorthCoastBrewingCompany.