PopSips Is Redefining the “Better-for-You” Booze Boom

A year after hitting Target shelves, PopSips—the spiked prebiotic soda that’s blowing up on TikTok—has gone from niche newcomer to national player in the fast-growing “functional alcohol” market.

Launched in late 2024, the San Diego-based brand now spans 10 states and is on pace to reach more than 1,000 stores by the end of this year. Its mission: to make drinking feel a little less guilty and a lot more modern. Each can blends real fruit juice, apple cider vinegar, and two grams of prebiotic fiber with 6% ABV and just one gram of sugar.

PopSips’ lineup—featuring flavors like Raspberry Rose, Ginger Lime, Strawberry Lemon, and Berry—has struck a chord with Gen Z and millennials who already use prebiotic sodas as mixers. Millions of TikTok views have turned the brand into a viral success story, backed by distribution partnerships that hint at a long shelf life ahead.

“For us, it’s about feeling good about what you’re drinking—without losing the fun,” said CEO Garrett Olsen.

With legacy seltzers losing their fizz and consumers craving better ingredients, PopSips is positioning itself as the face of a new category: spiked drinks that actually fit today’s wellness-driven lifestyles.

More info: www.drinkpopsips.com