Collaboration brew with culinary icons will benefit the Southern Smoke Foundation Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, has joined forces with five celebrated culinary artists to launch Aftershift, a limited-edition brew created in support of Mental Health Awareness Month. Crafted in collaboration with renowned chefs Chris Cosentino, Chris Shepherd, David Chang, Ashley Christensen, and Sarah Grueneberg, Aftershift pours a golden […]
Leading American Manufacturer Marks Production with over $6 Million Investment in Enhancing Capabilities at its Ft. Collins, CO Brewery Anheuser-Busch, a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser, Bud Light, and Stella Artois, today produced its 100 millionth can of emergency drinking water for communities impacted by disaster since 1988. For decades, Anheuser-Busch has periodically […]
LAWineFest rings in two decades of celebrating all things wine in Los Angeles County, with two days of waterfront wine education, exploration and fun, May 31 and June 1, at Harry Bridges Memorial Park in Long Beach. As the County’s largest, most wine-focused event, LAWineFest brings wine producers from around the globe to LA, gathering people together to sip what […]
Guests can now enjoy BJ’s signature dessert stuffed with SNICKERS® and topped with vanilla ice cream, chocolate cone coating, caramel sauce and SNICKERS® pieces. BJ’s Restaurant & Brewhouse is back, baby—and this time, we’ve come to our senses. Turns out, hunger really can make you do crazy things, like seriously considering a Broccoli Cheddar Pizookie®. But then we had a […]
Brand new flavors bring summer staples together for a first-of-its-kind flavor innovation from Pringles Two things go hand in hand as the weather warms up: a crisp drink and a delicious snack. That’s why the snacking masterminds at Pringles® tapped the brewing experts at Miller Lite for great tasting inspiration, debuting new limited-edition flavors inspired by beer-infused […]
Starting April 17, guests can indulge in a brand new Pizookie® where melted cheddar and tender broccoli are blended into the cookie base and then piled high on top with two scoops of mashed potatoes. Just when you thought BJ’s Restaurant & Brewhouse (NASDAQ: BJRI) had reached peak Pizookie® absurdity, we’re back to prove you wrong. After the […]
When your team name is the “Pickles,” fans in your stadium expect, well, pickles. And what’s a baseball game without cocktails? Now, thanks to a new sponsorship with The Original Pickle Shot® (“TOPS”), the top-selling pickle spirit in the U.S., Portland Pickles fans can enjoy pickle shots and delicious pickle-infused drinks (those 21+ of course) […]
Guinness debuts an ad campaign starring real groups of friends and their stories of coming together over shared passions and pints! Fifty states, one truth: when you’re with your people, every day is a lovely day. Guinness is unveiling “A Lovely Day,” chronicling a 5,057-mile journey to every single state and capturing what unites people […]
Monday, March 17 saw Heineken® Japan K.K., which sells and distributes Japan’s No.1 imported premium beer, Heineken®, hold a special event for the gaming community at Shot Bar Propaganda in Roppongi. Bringing together gamers, influencers, and game fans, the event saw Heineken® repurpose the bar into a space where the connections of online communities could be extended into the real world. […]
The Champagne of Beers is bringing ‘Soundtrack to the High Life’ to fans through authentic, accessible music experiences throughout 2025 Miller High Life is launching The Soundtrack to the High Life, a new, year-long music platform honoring the authentic moments where great music and The Champagne of Beers come together. From the electrified hum of the neon […]