Johnnie Walker rewards hole-in-one achievers this spring by awarding a limited edition Blue Label Sunday Golf Bag in partnership with Devereux Golf In 1926, Johnnie Walker Blended Scotch Whisky launched a ‘hole-in-one’ challenge, rewarding golfers who achieved the ultimate shot with a bottle of Scotch. Just as Johnnie Walker Blue Label is crafted from only […]
Misunderstood Whiskey Co. is proud to announce the highly anticipated release of Misunderstood Orange Blossom Bourbon, marking the brand’s first bourbon release since its inception in 2017. This milestone is a celebration of Misunderstood’s commitment to redefining the flavored whiskey category by offering premium, infused expressions made with 100% natural ingredients and free from artificial […]
The iconic Speyside distillery will celebrate the Canadian launch with a cocktail party and reveal on April 10th, featuring the exceptional new single malt The Glenlivet, the iconic Speyside single malt Scotch whisky, has launched the oldest permanent expression from its distillery to date: The Glenlivet 40 Year Old. A true testament to The Glenlivet’s pioneering legacy and […]
Malibu and famous TV workaholic remind consumers how great life can be when you actually finish work on time Malibu, the world’s number one white rum-based coconut liqueur,¹ has teamed up with award-winning actor Brian Cox to remind everyone to “Clock Off” and ditch overwork in a second installment of the brand’s “Do Whatever Tastes Good” campaign. While Cox is famous […]
Monday, March 17 saw Heineken® Japan K.K., which sells and distributes Japan’s No.1 imported premium beer, Heineken®, hold a special event for the gaming community at Shot Bar Propaganda in Roppongi. Bringing together gamers, influencers, and game fans, the event saw Heineken® repurpose the bar into a space where the connections of online communities could be extended into the real world. […]
The Champagne of Beers is bringing ‘Soundtrack to the High Life’ to fans through authentic, accessible music experiences throughout 2025 Miller High Life is launching The Soundtrack to the High Life, a new, year-long music platform honoring the authentic moments where great music and The Champagne of Beers come together. From the electrified hum of the neon […]
Fieldwork Brewing Company is proud to announce an exclusive partnership with San Francisco’s own Gold Glove-winning catcher, Patrick Bailey. This collaboration brings together two Bay Area favorites—one behind the plate, the other behind the bar—for a season-long series of events, limited-edition merch, and a co-created beer dropping Spring 2026 to add to an already stacked lineup of beers […]
Award-Winning Tequila Co-Founded by George Strait Unveils Limited Releases Inspired by the Iconic Country Music Festival Código 1530 – the award-winning tequila made from a recipe and process that’s been perfected over generations, co-founded by the King of Country himself – marks its designation as the “Official Tequila of Stagecoach”. To celebrate country music’s biggest […]
Mesa, Arizona, the nation’s first Autism Certified City, is “going blue” for Autism Acceptance Month in April with Visit Mesa’s fourth annual release of Spectrum IPA to support the Mesa For All Foundation. For the fourth year, Visit Mesa has partnered with local brewmasters 12West Brewing Co. and Chupacabra Taproom for the annual release of Spectrum IPA, a West Coast-style IPA […]
A favorite of Master Distiller Jimmy Russell and best-seller globally, this age-stated take on the iconic Wild Turkey® 101 will be available at US retailers starting this April Wild Turkey Distilling Company, the award-winning distillery known for its bold Kentucky bourbon, announced today that it is bringing Wild Turkey 101 8-Year-Old Bourbon to the United States as a permanent offering, […]