Brand new flavors bring summer staples together for a first-of-its-kind flavor innovation from Pringles
Two things go hand in hand as the weather warms up: a crisp drink and a delicious snack. That’s why the snacking masterminds at Pringles® tapped the brewing experts at Miller Lite for great tasting inspiration, debuting new limited-edition flavors inspired by beer-infused backyard barbecue favorites for a first-of-its-kind innovation from Pringles.
No need for a grill—limited-edition Pringles x Miller Lite crisps perfectly combine your favorite beer-infused barbeque staples, bringing all the best flavors of a cookout into a single can of snackable crisps. From Beer Can Chicken to Grilled Beer Brat, each mouthwatering Pringles flavor tastes like your favorite grilled foods and tantalizes taste buds with Miller Lite’s hoppy, malt beer aroma.
“At Pringles, we’re dedicated to bringing new, unexpected flavors that both surprise and satisfy our fans’ cravings to the market, no matter the occasion,” said Mauricio Jenkins, US Head of Marketing for Pringles. “That’s why we came together with the brewing geniuses at Miller Lite to bring our two iconic brands together. These crisps marry the best flavors of summer into one delicious bite that we can’t wait for fans to experience. We hope the new flavors kick off grilling season on a deliciously crispy note.”
The iconic flavors synonymous with cookout season include:
“Whether or not you’re a grill-master, who doesn’t enjoy a beer and crisps as a summer snack?” said Ann Legan, VP of Marketing, Miller Family of Brands. “We know fans already infuse Miller Lite’s iconic flavor into grilled staples, so bringing those same flavors into an ultimate savory snack with Pringles felt like a seamless fit for fans to snack on at their backyard barbecues this summer. We hope our fans everywhere get the chance to try them.”
This grilling season, fans can get their hands on both Pringles x Miller Lite Beer Can Chicken and Pringles x Miller Lite Grilled Beer Brat at retailers nationwide starting in May, available while supplies last. Visit Pringles.com to find the flavors at a store near you and follow @Pringles on your favorite social media platforms for more information and to keep up with the latest news.