Stella Rosa Wines Turns Up the Heat with New, Bold Spicy Wine, Watermelon & Chili
New, In-Demand Flavor Marks the Continued Expansion of Unique Sweet-Heat Wines Tailored for 21+ Gen Z/Millennial Palates
Stella Rosa, the in-demand wine and spirits brand from Italy, is proud to introduce a new flavor to its wildly popular Spicy Series, perfect for Cinco de Mayo, Taco Tuesday and summer sips: Watermelon & Chili. The new flavor joins Pineapple & Chili and Mango & Chili, bringing the brand’s loyal fanbase an innovative collection of beverages boasting fruit-forward sweetness and the perfect hint of spice.
Stella Rosa Watermelon & Chili is a vibrant fusion of juicy watermelon and a subtle, spicy Calabrian Chili. This refreshing and unexpected rosé offers the perfect balance of crisp sweetness and lingering heat on the finish.
With watermelon chatter on social media up by 59% YoY1 and flavored wine sales up 11%2, the refreshing, fruit-forward beverage delivers on consistently growing trends, especially in the summer months. Moreover, Stella Rosa has built a strong foundation with its previous spicy launches like Mango & Chili and Pineapple & Chili, which saw triple-digit growth3, proving that spicy-sweet flavors resonate with wine drinkers. Plus, Watermelon & Chili recently won the Gold Medal at the LA International Wine Awards this past month.
“Stella Rosa is known for being a trailblazer in the wine category,” said Stella Rosa Wines President, Steve Riboli. “Our innovation in the flavor profiles that our Gen Z and Millennial audiences are buzzing about – in this case, sweet heat – keeps the brand feeling fresh, while staying true to the iconic sweet profile Stella Rosa is known for. A refreshing treat that is sure to be a new favorite year-round, Watermelon & Chili is a one-of-a-kind fusion of fruit, spice and pure delight.”
Crafted with the same commitment to quality and innovation that defines Stella Rosa, Watermelon & Chili is made from a blend of 95% White Moscato and 5% Brachetto grapes, grown in sun-drenched Italian vineyards. Hand-harvested at peak ripeness, these grapes create a semi-sweet, semi-sparkling rosé that is as smooth as it is vibrant. With a refreshing 5% ABV, Stella Rosa Watermelon & Chili is designed for effortless enjoyment, whether served chilled on its own or mixed into bold, flavorful cocktails.
The new Spicy Series collection is available at most major retailers for $11.99, and consumers can find their nearest retailer at stellarosa.com/find-stella-rosa. Top cocktail recipes featuring the new Watermelon & Chili wine can be found at stellarosa.com/spicyseries, including “Spicy Watermelon Fizz” and “Watermelon and Chili Heat Wave.” They’re best paired with warm-weather favorites, such as tacos, fresh fruit, or grilled shrimp skewers.
The Spicy collection is a part of Stella Rosa’s innovative and trend-driven portfolio of flavorful wines and spirits. To learn more about Stella Rosa Wines, visit our website and follow Stella Rosa Wines on Instagram at @StellaRosa for the latest happenings. Visit San Antonio Winery in Los Angeles, Ontario, or Paso Robles for a tasting.
1 Source: Tastewise Watermelon Trends – Consumption Analysis & Statistics 2025
2 Source: NIQ; Total US xAOC + Liquor Open State + Conv; Latest 52 weeks ending 1/11/25
3 Source: Numerator Insights; Point of Entry Report, Point of Entry Buyers n+15372, Stella Rosa Point of Entry Buyers n=975, 12 Months Ending 7/3/2024
