LeBron James and Hennessy Team Up for a Bold New V.S.O.P Limited Edition
Hennessy and LeBron James are back on the court—this time with a bottle that blends craftsmanship and culture. The new Hennessy V.S.O.P Limited Edition by LeBron James, launching globally this month, marks the next chapter in the partnership between the world’s leading cognac and one of basketball’s most influential icons.
The bottle’s design features LeBron’s signature “crowning” gesture—his symbol of elevation and excellence—reimagined on a striking orange backdrop that feels just as at home courtside as it does on a bar shelf. It’s bright, celebratory, and unmistakably LeBron.
To announce the release, Hennessy dropped The Second Decision, a tongue-in-cheek nod to LeBron’s infamous 2010 free agency announcement. This new “decision” isn’t about basketball—it’s about creativity, community, and connection, spotlighting the shared energy that drives both Hennessy and LeBron’s cultural reach.
“It’s an honor to continue this partnership,” said LeBron. “This design celebrates connection and celebration—exactly what this bottle is made for.”
The collaboration also nods to a cocktail classic: the Hennessy Sidecar—a smooth, balanced mix of Hennessy V.S.O.P, orange liqueur, lemon juice, and simple syrup that perfectly embodies the blend’s timeless drinkability.
Signature Serve: The Hennessy Sidecar
- 40 ml Hennessy V.S.O.P
- 15 ml orange liqueur
- 20 ml fresh lemon juice
- 10 ml simple syrup
- Garnish: lemon twist
Hennessy’s Chief Marketing Officer Vincent Montalescot summed it up best: “LeBron’s spirit of collective play and social generosity mirrors our own. This bottle celebrates not just a legend, but the culture he’s helped shape.”
The Hennessy V.S.O.P Limited Edition by LeBron James is available now in select markets worldwide.
