Michelob ULTRA Zero Launches in Canada, Expanding the Non-Alcoholic Beer Game

Labatt Breweries of Canada is keeping pace with the country’s growing thirst for moderation-friendly drinks, announcing the arrival of Michelob ULTRA Zero — a new non-alcoholic beer designed for active lifestyles and social occasions alike.

Clocking in at 0.0% ABV and just 30 calories per 355mL can, Michelob ULTRA Zero gives Canadian beer fans another way to stay refreshed without alcohol — and without compromise. The release builds on the success of Corona Cero, now Canada’s top-selling non-alcoholic beer, and further strengthens Labatt’s lineup of low- and no-alcohol options.

“Canadian drinkers are increasingly seeking balance,” says Doug Port, Vice President of Ready-To-Drink and Non-Alcoholic Beverages at Labatt. “The non-alcohol segment is one of the fastest-growing in the country, and Michelob ULTRA Zero is our latest way to meet that demand with something that feels authentic, premium, and easy to enjoy anywhere.”

Beyond store shelves, Michelob ULTRA Zero will take center stage through the brand’s major sports partnerships — including the NBA in Canada, PGA TOUR, and the upcoming FIFA World Cup 2026™. These high-profile appearances are designed to help consumers connect with the brand in settings that reflect its active, social spirit.

The beer officially hits retailers across Canada at the end of October, available in 6-packs and 12-packs of 355mL cans.

With Michelob ULTRA Zero, Labatt continues to invest in moderation-focused innovation — giving Canadians more reasons to raise a glass (or a can) responsibly.

For more info, visit labatt.com.